| 000 | 01313nam a2200409 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250403134546.0 | ||
| 008 | 250403s1990 ph a b 001 0 eng d | ||
| 020 | _a971230762X | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.8 | ||
| 100 | 1 |
_aMedina, Roberto G. _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples of marketing _c/ Roberto G. Medina |
| 264 | 1 |
_aManila : _bRex Book store, _c[1990] |
|
| 300 |
_axvi, 197 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (pages 191-194) and index. | ||
| 505 | 0 | _aAn overview of marketing | |
| 505 | 0 | _aMarkets and market segmentation | |
| 505 | 0 | _aMarketing research and information systems | |
| 505 | 0 | _aThe product | |
| 505 | 0 | _aThe price | |
| 505 | 0 | _aChannels of distribution | |
| 505 | 0 | _aPhysical distribution | |
| 505 | 0 | _aRetailing and wholesaling | |
| 505 | 0 | _aPersonal selling | |
| 505 | 0 | _aAdvertising, publicity and sales promotion | |
| 505 | 0 | _aServices marketing and nonbusiness marketing | |
| 505 | 0 | _aInternational marketing | |
| 505 | 0 | _aMarketing planning and control | |
| 505 | 0 | _aMarketing and society | |
| 650 | _aMarketing | ||
| 690 |
_aBusiness & money _910969 |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c25820 _d25819 |
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