| 000 | 01839nam a2200505 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250402160906.0 | ||
| 008 | 250402s2009 ph a b 000 0 eng d | ||
| 020 | _a9789715848633 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.8 | ||
| 100 | 1 |
_aDiola, Zenaida S. _eauthor |
|
| 245 | 1 | 0 |
_aMarketing _b: a simplified approach : text and cases _c/ Zenaida S. Diola, Edgar M. Tichepco |
| 264 | 1 |
_aQuezon City : _bC & E Publishing, _c2009 |
|
| 300 |
_axiv, 196 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages 177-179). | ||
| 505 | 0 | _aPart 1. An overview | |
| 505 | 0 | _aMarketing : an overview | |
| 505 | 0 | _aMarketing environment and SWOT analysis | |
| 505 | 0 | _aMarketing research | |
| 505 | 0 | _aMedical tourism : potential for the Philippines | |
| 505 | 0 | _aPart 2. The first P : product | |
| 505 | 0 | _aThe product and its components | |
| 505 | 0 | _aHigher ground for massage, spa center | |
| 505 | 0 | _aThe new product development process | |
| 505 | 0 | _aThe starbucks generation | |
| 505 | 0 | _aProduct mix strategies | |
| 505 | 0 | _aPart 3. The second P : price | |
| 505 | 0 | _aFactors affecting the pricing decision | |
| 505 | 0 | _aThe pricing approaches | |
| 505 | 0 | _aPart 4. The third P : place | |
| 505 | 0 | _aAspects of the placement decision | |
| 505 | 0 | _aPart 5. The fourth P : promotion | |
| 505 | 0 | _aIntegrated marketing communications | |
| 505 | 0 | _aLBC ad pulled out from TV | |
| 505 | 0 | _aAdvertising and public relations | |
| 505 | 0 | _aMarketing communication : personal selling, sales management, and sales promotion | |
| 650 | _aMarketing | ||
| 690 |
_aBusiness & money _910969 |
||
| 700 | 1 |
_aTichepco, Edgar M. _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c25813 _d25812 |
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