| 000 | 01701nam a22004937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250327101728.0 | ||
| 008 | 250325s2023 ii a b 001 0 eng d | ||
| 020 | _a9789392333866 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a659 | ||
| 100 | 1 |
_aVardhan, Peeta Bobby _eauthor |
|
| 245 | 1 | 0 |
_aPublic relations & advertising _b: learning, earning techniques _c/ Peeta Bobby Vardhan, Challa Ramakrishna & Challa Krishnaveer Abhishek |
| 246 | 3 | _aPublic relations and advertising | |
| 250 | _aFirst edition | ||
| 264 | 1 |
_aNew Delhi : _bParadise Press, _c2023 |
|
| 300 |
_axx, 142 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aInclude bibliographical references (pages [139]-140) and index. | ||
| 505 | 0 | _aPart I. Public relations | |
| 505 | 0 | _aIntroduction | |
| 505 | 0 | _aPublic relation process | |
| 505 | 0 | _aCommunication | |
| 505 | 0 | _aTheories of mass communication | |
| 505 | 0 | _aDevelopment communication | |
| 505 | 0 | _aRole of PR in public affairs | |
| 505 | 0 | _aPublic relations organization | |
| 505 | 0 | _aMedia management | |
| 505 | 0 | _aApproaches to PR and media analysis | |
| 505 | 0 | _aPart II. Advertising | |
| 505 | 0 | _aAdvertising : an overview | |
| 505 | 0 | _aOrigin and evolution of advertising | |
| 505 | 0 | _aFundamentals of advertising | |
| 505 | 0 | _aArt of advertising language | |
| 505 | 0 | _aAdvertising and marketing | |
| 505 | 0 | _aAdvertising effectiveness | |
| 650 | _aAdvertising | ||
| 650 | _aPublic relations | ||
| 700 | 1 |
_aRamakrishna, Challa _eauthor |
|
| 700 | 1 |
_aAbhishek, Challa Krishnaveer _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c25763 _d25762 |
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