000 02142nam a22005777a 4500
003 OSt
005 20250321095247.0
008 250320s2023 njuad 001 0 eng d
020 _a9781119912637
040 _cQCPL
_erda
082 _a658.421
100 1 _aAllen, Kathleen R.
_eauthor
245 1 0 _aEntrepreneurship for dummies
_c/ by Kathleen Allen
250 _a2nd edition
264 1 _aHoboken, New Jersey :
_bWiley Publishing,
_c[2023]
300 _axv, 423 pages :
_billustrations
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 _a--For dummies
500 _aIncludes index.
505 0 _aPart 1. Getting started in entrepreneurship
505 0 _aUnderstanding entrepreneurship
505 0 _aEntrepreneurship in the 21st century
505 0 _aPreparing to seek opportunity
505 0 _aTesting an opportunity before you leap
505 0 _aPart 2. Testing the feasibility of your business concept
505 0 _aUnderstanding your industry
505 0 _aWhat your customer can tell you
505 0 _aDesigning solutions for a new marketplace
505 0 _aProtecting your products and services
505 0 _aPutting together your founding team
505 0 _aGetting solutions to customers : the supply chain
505 0 _aDeveloping and testing your business model
505 0 _aAssessing your initial financial needs
505 0 _aPreparing a business plan
505 0 _aFinding money to start and grow your venture
505 0 _aStarting with the right legal structure
505 0 _aPart 4. Growing a company
505 0 _aPlanning for growth
505 0 _aDeveloping a marketing strategy
505 0 _aMaking and using money wisely : the financial plan
505 0 _aPlanning for things that go bump in the night
505 0 _aPart 5. The part of tens
505 0 _aTen reasons not to start a business
505 0 _aTen ways to spark your innovative spirit
650 _aEntrepreneurship
650 _aNew business enterprises
_xManagement
690 _aBusiness & money
_910969
942 _2ddc
_cBOOK
999 _c25726
_d25725