| 000 | 01603nam a2200433 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250311154344.0 | ||
| 008 | 250310s2023 caua b 001 0 eng d | ||
| 020 | _a9781529767414 | ||
| 040 |
_cQCPL _erda |
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| 082 | _a658.812 | ||
| 100 | 1 |
_aChakravorti, Samit _eauthor |
|
| 245 | 1 | 0 |
_aCustomer relationship management _b: a global approach _c/ Samit Chakravorti |
| 264 | 1 |
_aLos Angeles : _bSAGE Publications, _c[2023] |
|
| 300 |
_axv, 286 pages : _billustrations |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart I. Establishing foundations | |
| 505 | 0 | _a1. CRM concepts and global markets | |
| 505 | 0 | _a2. Country business environments | |
| 505 | 0 | _a3. Global market segmentation and consumer behavior | |
| 505 | 0 | _aPart II. Planning and implementation | |
| 505 | 0 | _a4. Global CRM planning and implementation | |
| 505 | 0 | _a5. Analytical CRM | |
| 505 | 0 | _a6. Strategic and operational CRM | |
| 505 | 0 | _a7. Social CRM | |
| 505 | 0 | _a8. CRM in small-and medium-sized enterprises | |
| 505 | 0 | _aPart III. Managing stakeholder relationships | |
| 505 | 0 | _a9. Global partner relationship management | |
| 505 | 0 | _a10. Global employee relationship management | |
| 505 | 0 | _aPart IV. Improving global CRM implementation | |
| 505 | 0 | _a11. Global CRM and cultural intelligence | |
| 650 |
_aCustomer relations _xManagement |
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| 650 | _aIntercultural communication | ||
| 690 |
_aBusiness & money _910969 |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c25596 _d25595 |
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