| 000 | 02997nam a2200685 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250228093133.0 | ||
| 008 | 250227s2019 ph a 000 0deng d | ||
| 020 | _a9789719494966 | ||
| 040 |
_cQCPL _erda |
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| 082 | _a658.4092 | ||
| 100 | 1 |
_aGo, Josiah _eauthor |
|
| 245 | 1 | 4 |
_aThe mavericks _b: how 35 marketing rockstars think, strategize & execute _c/ Josiah Go |
| 264 | 1 |
_aQuezon City : _bMansmith and Fielders, _c[2019] |
|
| 300 |
_ax, 266 pages : _billustrations |
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| 336 |
_2rdacontent _atext |
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| 336 |
_2rdacontent _astill image |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 505 | 0 | _aNew category strategy / by Edgar Sia II | |
| 505 | 0 | _aGrowing through innovation / by Jane Jimenez-Basas | |
| 505 | 0 | _aPlay to win / by Albet Buddahim | |
| 505 | 0 | _aUsing big data in predicting sales talent / by Kathleen Yu | |
| 505 | 0 | _aUnderstanding women achievers / by Aurora M. Suarez | |
| 505 | 0 | _aInsighting / by Miko Biscocho | |
| 505 | 0 | _aSports retail trends / by Toby Claudio | |
| 505 | 0 | _aCreating a Filipino cosmetics brand / by Jacqe Yuengtian-Gutierrez | |
| 505 | 0 | _aOpportunity-seeking in underserved market / by Dar Ty-Nilo | |
| 505 | 0 | _aTapping the underserved market / by Nol Montalbo | |
| 505 | 0 | _aFranchising a new category / by Richard Sanz | |
| 505 | 0 | _aBehavior modification / by Chris Manguera | |
| 505 | 0 | _aMarketing planning / by Ann Esteves | |
| 505 | 0 | _aUnderstanding customers intimately / by Jonn Terence Dy | |
| 505 | 0 | _aManaging brand portfolios / by Dorothy Dee-Ching | |
| 505 | 0 | _aGrowing brands / by Francis Flores | |
| 505 | 0 | _aBrand strategy / by Maimai Madrid-Punzalan | |
| 505 | 0 | _aFormulating your big idea / by Christina Lao | |
| 505 | 0 | _aAdvertising and promotion / by Candice Alabanza-Iyog | |
| 505 | 0 | _aNew rules of soap opera advertising / by Lester Estrada | |
| 505 | 0 | _aService brand extension / by Audrey Tanco-Uy | |
| 505 | 0 | _aServices marketing / by Gladys Jane Chan | |
| 505 | 0 | _aDefending your brand / by Chad Sotelo | |
| 505 | 0 | _aRecapturing market leadership / by Pamela Tiu-Takai | |
| 505 | 0 | _aStrengthening old brands amidst new realities / by Kakam Gabunada | |
| 505 | 0 | _aCompeting in the restaurant industry / by Raymund Magdaluyo | |
| 505 | 0 | _aMarketing to kids / by Jia Salindong-Du | |
| 505 | 0 | _aThe future of shopper marketing / by Anson Dichaves | |
| 505 | 0 | _aOmni channel marketing / by Nicco Tan | |
| 505 | 0 | _aChannel trends in fast moving consumer goods / by Stephen Tu | |
| 505 | 0 | _aFranchising / by Chris Lim | |
| 505 | 0 | _aFood delivery / by Iceal Peñalosa | |
| 505 | 0 | _aSocial media marketing / by Donald Lim | |
| 505 | 0 | _aDigital transformation / by Christian Lim | |
| 505 | 0 | _aAdvocacy marketing / by Matt Pardiñas | |
| 541 |
_cGift; _aVon Totanes; _dFebruary 21, 2025; _e133627d. |
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| 650 | _aLeadership | ||
| 650 | _aSuccess in business | ||
| 690 |
_aBusiness & money _910969 |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c25494 _d25493 |
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