000 01212nam a22003617a 4500
003 OSt
005 20241127144039.0
008 241120s2014 nyu b 000 0 eng d
020 _a9781591847380
040 _cQCPL
_erda
082 _a 658.8
100 1 _aHoliday, Ryan
_eauthor
245 1 0 _aGrowth hacker marketing
_b: a primer on the future of PR, marketing, and advertising
_c/ Ryan Holiday
250 _aExpanded edition
264 1 _aNew York :
_bPortfolio/Penguin,
_c2014
300 _axxix, 111 pages
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _a"Now revised & expanded."--Cover.
504 _aIncludes bibliographical references (pages 109-111).
505 0 _aAn introduction to growth hacking
505 0 _aIt begins with product market fit
505 0 _aFinding your growth hack
505 0 _aTurn 1 into 2 into 4—going viral
505 0 _aClose the loop : retention and optimization
505 0 _aMy conversation : putting the lessons into practice
505 0 _aSpecial bonus
650 _aMarketing
650 _aInternet marketing
690 _aBusiness & money
_910969
942 _2ddc
_cBOOK
999 _c24779
_d24778