000 01395nam a22003857a 4500
003 OSt
005 20241122163949.0
008 241113s2010 nyu b 001 0 eng d
020 _a9780814415177
040 _cQCPL
_erda
082 _a658.816
100 1 _aFurtwengler, Dale
_eauthor
245 1 0 _aPricing for profit
_b: how to command higher prices for your products and services
_c/ Dale Furtwengler
264 1 _aNew York :
_bAmerican Management Association,
_c[2010]
300 _axii, 217 pages
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aIgnorance isn't bliss : it's expensive
505 0 _aKnow thyself ... and you'll know others, too
505 0 _aElementary school math : quantifying value
505 0 _aCustomer's delight : discovering the value
505 0 _aIcing on the cake : bunding for greater profits
505 0 _aAvoiding no : using options to close the sale
505 0 _aValue as a marketing tool : attracting the right buyers
505 0 _aThe value trap : avoiding the pitfalls of change
505 0 _aThe economy : it just doesn't matter!
505 0 _aMake more, work less
650 _aPricing
650 _aMarkup
650 _aMarketing
690 _aBusiness & money
_910969
942 _2ddc
_cBOOK
999 _c24710
_d24709