| 000 | 01467nam a2200469 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241021111734.0 | ||
| 008 | 241021s1990 ph b 000 0 eng d | ||
| 040 |
_cQCPL _erda |
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| 082 | _a658.8 | ||
| 100 | 1 |
_aMiranda, Gregorio S. _eauthor |
|
| 245 | 1 | 0 |
_aBasic marketing _c/ Gregorio Miranda |
| 250 | _aThird Revised edition | ||
| 264 | 1 |
_a[San Juan City] : _bL & G Business House, _c1990 |
|
| 300 | _a328 pages | ||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (pages 325-328). | ||
| 505 | 0 | _aAn overview of marketing | |
| 505 | 0 | _aThe consumer in our economic society | |
| 505 | 0 | _aConsumer behavior and motivations | |
| 505 | 0 | _aChannels of distribution | |
| 505 | 0 | _aThe middlemen in marketing | |
| 505 | 0 | _aPhysical distribution | |
| 505 | 0 | _aCooperative marketing | |
| 505 | 0 | _aMarketing of agricultural products | |
| 505 | 0 | _aIndustrial marketing | |
| 505 | 0 | _aThe buying function | |
| 505 | 0 | _aSelling and advertising | |
| 505 | 0 | _aTransporttaion and storage | |
| 505 | 0 | _aStandardization | |
| 505 | 0 | _aMarket finance | |
| 505 | 0 | _aMarkey risks | |
| 505 | 0 | _aMarketing research | |
| 505 | 0 | _aMarketing management | |
| 505 | 0 | _aMarketing policies | |
| 505 | 0 | _aThe need for consumer education | |
| 650 |
_aMarketing _xManagement |
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| 690 |
_aBusiness & money _910969 |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c24484 _d24483 |
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