| 000 | 01461nam a2200385 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241108133341.0 | ||
| 008 | 241021s2019 cau b 000 0 eng d | ||
| 020 | _a9781523099986 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.827 | ||
| 100 | 1 |
_aWatkins, Alexandra _eauthor |
|
| 245 | 1 | 0 |
_aHello, my name is awesome _b: how to create brand names that stick _c/ Alexandra Watkins |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aOakland, California : _bBerrett-Koehler Publishers, _c[2019] |
|
| 300 | _axvi, 144 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 500 | _a"Advanced uncorrected galley."--Cover. | ||
| 500 | _a"Completely revised and updated : new tools, triumphs, and train wrecks."--Title page. | ||
| 504 | _aIncludes bibliographical references (pages 129-130). | ||
| 505 | 0 | _aSMILE - The 5 qualities of a super-sticky name | |
| 505 | 0 | _aSCRATCH - The 7 deal breakers | |
| 505 | 0 | _aDomain names - secrets, strategies, and silliness | |
| 505 | 0 | _aThe creative brief - your brand name road map | |
| 505 | 0 | _aBrainstorming - how to be an idea machine | |
| 505 | 0 | _aName review - guardrails for groups | |
| 505 | 0 | _aCorporate creativity - the power of names in the workplace | |
| 505 | 0 | _aName changes - pros and cons | |
| 650 | _aBranding (Marketing) | ||
| 650 | _aBrand name products | ||
| 690 |
_aBusiness & money _910969 |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c24483 _d24482 |
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