| 000 | 01284nam a22004097a 4500 | ||
|---|---|---|---|
| 999 |
_c2191 _d2191 |
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| 003 | OSt | ||
| 005 | 20231110153127.0 | ||
| 008 | 151020b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789712722585 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a659.14 | ||
| 100 | _aGarcia, Leonardo R., Jr. | ||
| 245 | _aE-marketing | ||
| 250 | _aRevised edition | ||
| 264 | 1 |
_aPasig City : _bAnvil Publishing, _c[2010] |
|
| 300 |
_aix, 317 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aIntroduction to E-marketing | ||
| 505 | _aE-commerce vis-a-vis E-marketing | ||
| 505 | _aThe "Enlightened" marketing model | ||
| 505 | _aInternet advertisng | ||
| 505 | _aConnecting with the e-consumer | ||
| 505 | _aTraditional media out. TRIMP media in. | ||
| 505 | _aStrategizing through your e-marketing plan | ||
| 505 | _aE-marketing research: a comprehensive information resource | ||
| 505 | _aBranding on the internet market | ||
| 505 | _aLooking through a crystal ball | ||
| 650 | _aElectronic commerce | ||
| 650 | _aTelemarketing | ||
| 650 | _aInternet marketing | ||
| 655 | _2lcgft | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||