000			02316nam a22005657a 4500
999			_c21710 _d21709
003			OSt
005			20240206093311.0
008			240131s2022 nju 001 0 eng d
020			_a9781119854289
040			_cQCPL _erda
082			_a658.872
100	1		_aScott, David Meerman _eauthor
245	1	4	_aThe new rules of marketing & PR _b: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly _c/ David Meerman Scott
246			_aThe new rules of marketing and PR
250			_a8th edition
264		1	_aHoboken, New Jersey : _bWiley, _c[2022]
300			_axviii, 462 pages
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index.
505	0		_aI. How the web has changed the rules of marketing and PR
505	0		_aThe old rules of marketing and PR are ineffective in an online world
505	0		_aThe new rules of marketing and PR
505	0		_aReaching your buyers directly
505	0		_aII. Web-based communications to reach buyers directly
505	0		_aSocial media and your targeted audience
505	0		_aThe content-rich website
505	0		_aMarketing and PR in real time
505	0		_aArtificial intelligence and machine learning for marketing and PR
505	0		_aIII. Action plan for harnessing the power of the new rules
505	0		_aYou are what you publish : building your marketing and PR plan
505	0		_aGrowing your business : how marketing and PR drive sales
505	0		_aStrategies for creating awesome content
505	0		_aHow to write for your buyers
505	0		_aSocial networking as marketing
505	0		_aBlogging to reach your buyers
505	0		_aAn image is worth a thousand words
505	0		_aVideo and your buyers
505	0		_aAudio content via podcasting and social audio
505	0		_aHow to use news releases to reach buyers directly
505	0		_aYour newsroom : a front door for much more than the media
505	0		_aThe new rules for reaching the media
505	0		_aNewsjacking your way into the media
505	0		_aSearch engine marketing
505	0		_aMake it happen
650			_aInternet marketing
650			_aInternet in public relations
942			_2ddc _cBOOK