000 03923nam a22009497a 4500
999 _c21700
_d21699
003 OSt
005 20240206085310.0
008 240131s2022 nju 001 0 eng d
020 _a9781119868569
040 _cQCPL
_erda
082 _a658.4012
100 1 _aAllen, Kathleen R.
_eauthor
245 1 0 _aStarting a business all-in-one for dummies
_c/ by Kathleen R. Allen [and eighteen others]
250 _a3rd edition
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons,
_c[2022]
300 _axx, 624 pages
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 _a--For dummies
500 _aIncludes index.
505 0 _aBook 1. Moving from idea to reality
505 0 _aChapter 1. Your business in context
505 0 _aChapter 2. Refining and defining your business idea
505 0 _aChapter 3. Creating a business model
505 0 _aChapter 4. Finding your target market
505 0 _aChapter 5. Considering a franchise
505 0 _aBook 2. Planning for your business
505 0 _aChapter 1. Writing a business plan
505 0 _aChapter 2. Finding the funding
505 0 _aChapter 3. Setting your franchise’s wheels in motion
505 0 _aChapter 4. Starting a home-based business
505 0 _aChapter 5. Creating an online presence for your business
505 0 _aChapter 6. Starting with the right legal structure
505 0 _aBook 3. Handling your finances
505 0 _aChapter 1. Setting up the books
505 0 _aChapter 2. Reporting profit or loss in the income statement
505 0 _aChapter 3. Reporting financial condition in the balance sheet
505 0 _aChapter 4. Reporting cash sources and uses in the statement of cash flows
505 0 _aChapter 5. Controlling costs and budgeting
505 0 _aChapter 6. Satisfying the tax man
505 0 _aBook 4. Managing your business
505 0 _aChapter 1. Tackling the hiring process
505 0 _aChapter 2. Setting goals
505 0 _aChapter 3. Embracing corporate social responsibility
505 0 _aChapter 4. Managing with technology
505 0 _aChapter 5. Delegating to get things done
505 0 _aBook 5. Marketing and promotion
505 0 _aChapter 1. Optimizing your marketing program
505 0 _aChapter 2. Laying a foundation for growth
505 0 _aChapter 3. Taking stock of your business image
505 0 _aChapter 4. Forging your brand
505 0 _aChapter 5. Creating marketing communications that work
505 0 _aChapter 6. Social marketing : Facebook, Twitter, Instagram, LinkedIn, and Pinterest
505 0 _aBook 6. Stay in business
505 0 _aChapter 1. Developing employees through coaching and mentoring
505 0 _aChapter 2. Keeping your customers loyal
505 0 _aChapter 3. Cultivating a growing business
650 _aNew business enterprises
_xManagement
650 _aSmall business
_xPlanning
650 _aBusiness planning
690 _910969
_aBusiness & money
700 1 _aEconomy, Peter
_eauthor
700 1 _aEdwards, Paul
_eauthor
700 1 _aEdwards, Sarah
_eauthor
700 1 _aEpstein, Lita
_eauthor
700 1 _aHiam, Alexander
_eauthor
700 1 _aHolden, Greg
_eauthor
700 1 _aJaret, Peter
_eauthor
700 1 _aMcMurtry, Jeanette Maw
_eauthor
700 1 _aMazero, Joyce G.
_eauthor
700 1 _aMuehlhausen, Jim
_eauthor
700 1 _aNelson, Bob
_eauthor
700 1 _aPeterson, Steven
_q(Steven D.)
_eauthor
700 1 _aSchell, Jim
_eauthor
700 1 _aSchenck, Barbara Findlay
_eauthor
700 1 _aSeid, Michael H.
_eauthor
700 1 _aTracy, John A.
_eauthor
700 1 _aTracy, Tage C.
_eauthor
700 1 _aTyson, Eric
_eauthor
942 _2ddc
_cBOOK