| 000 | 02544nam a22006497a 4500 | ||
|---|---|---|---|
| 999 |
_c21476 _d21475 |
||
| 003 | OSt | ||
| 005 | 20240125154403.0 | ||
| 008 | 240117s2020 maua b 001 0 eng d | ||
| 020 | _a9780357039410 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.022 | ||
| 100 | 1 |
_aLongenecker, Justin G. _q(Justin Gooderl) _eauthor |
|
| 245 | 1 | 0 |
_aSmall business management _b: launching and growing entrepreneurial ventures _c/ Justin G. Longenecker [and three others] |
| 250 | _a19e | ||
| 264 | 1 |
_aBoston, Massachusetts : _bCengage, _c[2020] |
|
| 300 |
_axxii, 598 pages : _bcolor illustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1. Entrepreneurship : a world of opportunity | |
| 505 | 0 | _aThe entrepreneurial life | |
| 505 | 0 | _aIntegrity, ethics, and social entrepreneurship | |
| 505 | 0 | _aPart 2. Starting from scratch or joining an existing business | |
| 505 | 0 | _aStarting a small business | |
| 505 | 0 | _aFranchises and buyouts | |
| 505 | 0 | _aThe family business | |
| 505 | 0 | _aPart 3. Developing the new venture business plan | |
| 505 | 0 | _aThe business plan : visualizing the dream | |
| 505 | 0 | _aThe marketing plan | |
| 505 | 0 | _aThe organizational plan : teams, legal structures, alliances, and directors | |
| 505 | 0 | _aThe location plan | |
| 505 | 0 | _aUnderstanding the firm's financial statements | |
| 505 | 0 | _aForecasting financial requirements | |
| 505 | 0 | _aForecasting financial requirements | |
| 505 | 0 | _aFinancing the small business | |
| 505 | 0 | _aPlanning for the harvest | |
| 505 | 0 | _aPart 4. Focusing on the customer : marketing growth strategies | |
| 505 | 0 | _aBuilding customer relationships | |
| 505 | 0 | _aProduct development and supply chain management | |
| 505 | 0 | _aPricing and credit decisions | |
| 505 | 0 | _aPromotional planning | |
| 505 | 0 | _aGlobal opportunities for small businesses | |
| 505 | 0 | _aPart 5. Managing growth in the small business | |
| 505 | 0 | _aProfessional management and the small business | |
| 505 | 0 | _aManaging human resources | |
| 505 | 0 | _aManaging small business operations | |
| 505 | 0 | _aManaging the firm's assets | |
| 505 | 0 | _aManaging risk | |
| 650 |
_aSmall business _xManagement |
||
| 650 | _aEntrepreneurship | ||
| 690 |
_910969 _aBusiness & money |
||
| 700 | 1 |
_aPetty, J. William _eauthor |
|
| 700 | 1 |
_aPalich, Leslie E. _eauthor |
|
| 700 | 1 |
_aHoy, Frank _eauthor |
|
| 942 |
_2ddc _cBOOK |
||