| 000 | 01527nam a2200445 4500 | ||
|---|---|---|---|
| 999 |
_c21342 _d21341 |
||
| 003 | OSt | ||
| 005 | 20240110103033.0 | ||
| 008 | 240108s2022 enka b 001 0 eng d | ||
| 020 | _a9780198862567 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.8342 | ||
| 100 | 1 |
_aSzmigin, Isabelle _eauthor |
|
| 245 | 1 | 0 |
_aConsumer behaviour _c/ Isabelle Szmigin & Maria Piacentini |
| 250 | _aThird edition | ||
| 264 | 1 |
_aOxford : _bOxford University Press, _c[2022] |
|
| 300 |
_axxx, 582 pages : _bcolor illustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1. Perspectives on consumption | |
| 505 | 0 | _aA context for understanding consumption | |
| 505 | 0 | _aPart 2. The micro-view of consumption | |
| 505 | 0 | _aDecision-making and involvement | |
| 505 | 0 | _aLearning and memory | |
| 505 | 0 | _aPerceptual processes | |
| 505 | 0 | _aAttitude theory and behaviour change | |
| 505 | 0 | _aPersonality, self, and motivation | |
| 505 | 0 | _aPart 3. The macro-view of consumption | |
| 505 | 0 | _aGroups, social processes, and communications | |
| 505 | 0 | _aCulture | |
| 505 | 0 | _aPatterns of buyer behaviour | |
| 505 | 0 | _aPart 4. Where are we going? | |
| 505 | 0 | _aThe digital consumer | |
| 505 | 0 | _aSustainability and the consumer | |
| 505 | 0 | _aFuture trends in consumer behaviour | |
| 650 | _aConsumer behavior | ||
| 700 | 1 |
_aPiacentini, Maria _eauthor |
|
| 942 |
_2ddc _cBOOK |
||