000 01003nam a22003017a 4500
999 _c2076
_d2076
003 OSt
005 20231103120638.0
008 151008s2005 maua|||| b||| 001 0 eng d
020 _a0240806824
040 _cQCPL
_erda
082 _a791.440236
100 _aPerebinossoff, Philippe
_eauthor
245 1 0 _aProgramming for TV, radio, and the Internet
_b: strategy, development, and evaluation
_c/ Philippe Perebinossoff, Brian Gross, Lynne S. Gross
264 1 _aBurlington, MA :
_bElsevier/Focal Press,
_c[2005]
300 _axx, 324 pages :
_billustrations
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
650 _aBroadcasting
_xPlanning
650 _aTelevision programs
_xPlanning
650 _aRadio programs
_xPlanning
650 _aWebcasting
_xPlanning
655 _2lcgft
700 _aGross, Brian
_eauthor
700 _aGross, Lynne S.
_eauthor
942 _2ddc
_cBOOK