000 01491nam a2200433 4500
999 _c20080
_d20079
003 OSt
005 20231108172841.0
008 230728s2021 ph b 000 0 eng d
020 _a9786214181629
040 _cQCPL
082 _a658.45
100 1 _aMariveles, Hannah P.
_eauthor
245 1 0 _aPurposive communication
_c/ Hannah P. Mariveles
250 _aSecond edition
264 1 _aQuezon City :
_bWiseman's Books Trading,
_c[2021]
300 _aiv, 140 pages
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (pages 139-140).
505 0 _aUnit 1. Communication, processes, principles and ethics
505 0 _aCommunication : an introduction
505 0 _aPrinciples of communication
505 0 _aEthics in communication
505 0 _aUnit 2. Communication and globalization
505 0 _aGlobal issues and communication
505 0 _aCultural appropriateness and bias-free language
505 0 _aEvaluating media messages
505 0 _aUnit 3. Communication strategies and tools
505 0 _aOral, audio-visual aids, web-based presentations
505 0 _aMultimodal texts
505 0 _aUnit 4. Writing for different purposes
505 0 _aWriting for academic purposes
505 0 _aWriting for business
505 0 _aForms of business correspondence
650 _aBusiness communication
942 _2ddc
_cBOOK
690 _aFilipiniana