| 000 | 01333nam a2200385 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250120132722.0 | ||
| 006 | m|||||o||d| 00| 0 | ||
| 007 | cr || auc||a|a | ||
| 008 | 230717s2024 enk sb 001 0 eng d | ||
| 020 |
_a9781003263128 _qeBook |
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| 040 | _cQCPL | ||
| 082 | _a659.1 | ||
| 100 | 1 |
_99670 _aDerda, Izabela _eauthor |
|
| 245 | 1 | 0 |
_aAdvertising as a creative industry _b: regime of paradoxes _c/ Izabela Derda |
| 264 | 1 |
_aLondon : _bRoutledge, _c2024 |
|
| 300 | _a1 online resource (92 pages) | ||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _acomputer |
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| 338 |
_2rdacarrier _aonline resource |
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| 490 | _aRoutledge research in the creative and cultural industries | ||
| 500 | _a"Routledge focus"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction : between cultural and industrial | |
| 505 | 0 | _aAdvertising X creativity | |
| 505 | 0 | _aAdvertising X innovation | |
| 505 | 0 | _aAdvertising X entertainment | |
| 505 | 0 | _aAdvertising X other creative sectors | |
| 505 | 0 | _aAdvertising : regime of paradoxes | |
| 650 | _aAdvertising | ||
| 650 | _aCreative ability in business | ||
| 690 | _aBusiness & money | ||
| 856 | _uhttps://drive.google.com/file/d/1hnyoesPd9VoCZXV5PkjAjGJt14IPpzC9/view?usp=drive_link | ||
| 942 |
_2ddc _cEBOOK |
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| 999 |
_c19995 _d19994 |
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