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020 _a9781003134176
_qPDF
040 _cQCPL
082 _a658.8
245 0 4 _aThe dynamics of influencer marketing
_b: a multidisciplinary approach
_c/ edited by José M. Álvarez-Monzoncillo
264 1 _aLondon :
_bRoutledge,
_c2023
300 _a1 online resource (ix, 210 pages) :
_billustrations
336 _2rdacontent
_atext
337 _2rdamedia
_acomputer
338 _2rdacarrier
_aonline resource
490 _aRoutledge studies in marketing,
_v24
504 _aIncludes bibliographical references and index.
505 0 _aMaking use of digital methods to study influencer marketing / Prince Chacko Johnson, Christian Sandström
505 0 _aThe marketing of UGC, media industries and business influence : the Hydra of Lerna and the sword of Heracles / José M. Álvarez-Monzoncillo, Marina Santín
505 0 _aThe power of algorithms and keys of participation / José Esteves
505 0 _aReviewing the commercial and social impact of social media influencers / Chen Lou, Tiffany Chee, Xuan Zhou
505 0 _aThe evolution of the influence business / Antonio Baraybar Fernández
505 0 _aInfluencer marketing dynamics : the roles of social engagement, trust, and influence / Sylvia Chan-Olmsted, Hyehyun Julia Kim
505 0 _aHow Instagram and YouTube users share news : algorithms, monetization and visibility on social media / Jonathon Hutchinson, Tim Dwyer
505 0 _aA cross-pollination of fame? : star athletes and influencers on Instagram / Emilio Fernández Peña, Natividad Ramajo, Adolfo Nieto
505 0 _aCrowd influences in branded communities : the case of crossfit / Anne Morawietz, Adele Berndt, Tomas Müllern
505 0 _aThree key practices of image building in entrepreneurial identity work of freelance journalists / Sven-Ove Horst, Toon Brouwers
650 _aMarketing
650 _aInfluence (Psychology)
690 _aBusiness & money
700 1 _aÁlvarez-Monzoncillo, José M.
_eeditor
_99583
856 _uhttps://drive.google.com/file/d/1VZjbL-fpmKBnL44_kbsMpwt704t8PRg5/view?usp=drive_link
942 _2ddc
_cEBOOK
999 _c19928
_d19927