000 01375nam a22003977a 4500
999 _c19812
_d19811
003 OSt
005 20231103145255.0
008 230701s1995 nyua b 001 0 eng d
020 _a0028740475
040 _cQCPL
082 _a658.4
100 1 _aGertz, Dwight L.
_eauthor
245 1 0 _aGrow to be great
_b: breaking the downsizing cycle
_c/ Dwight L. Gertz, João P. A. Baptista
264 1 _aNew York :
_bFree Press,
_c[1995]
300 _ax, 211 pages :
_billustrations
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (pages 201-203) and index.
505 0 _aIntroduction : what's keeping CEO's awake at night
505 0 _aYou cannot shrink to greatness
505 0 _aShattering the myths of corporate growth
505 0 _aWhat most growing companies have in common
505 0 _aCustomer franchise management
505 0 _aNew product and service development
505 0 _aChannel management
505 0 _aGrowth foundations
505 0 _aGetting to growth
505 0 _aAppendix A. Growth diagnostic
505 0 _aAppendix B. Growth champions
650 _aIndustrial management
650 _aCorporations
_xGrowth
650 _aDownsizing of organizations
700 1 _aBaptista, João P. A.
_eauthor
942 _2ddc
_cBOOK