| 000 | 01517nam a2200373 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250121085210.0 | ||
| 006 | m|||||o||d| 00| 0 | ||
| 007 | cr || auc||a|a | ||
| 008 | 230627s2014 a sb 000 0 eng d | ||
| 040 | _cQCPL | ||
| 082 | _a658.84 | ||
| 100 | 1 |
_99310 _aWatson, Richard T. _eauthor |
|
| 245 | 1 | 0 |
_aElectronic commerce _b: the strategic perspective _c/ Richard T. Watson [and three others] |
| 264 | 1 |
_a[Place of publication not identified] : _b[publisher not identified], _c[2014] |
|
| 300 |
_a1 online resource (x, 104 pages) : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _acomputer |
||
| 338 |
_2rdacarrier _aonline resource |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aElectronic commerce technology / Richard T. Watson | |
| 505 | 0 | _aWeb strategy : attracting and retaining visitors / Richard T. Watson | |
| 505 | 0 | _aPromotion : integrated web communications / George Zinkhan | |
| 505 | 0 | _aPromotion and purchase : measuring effectiveness / Pierre Berthon | |
| 505 | 0 | _aDistribution / Leyland F. Pitt | |
| 505 | 0 | _aPricing / Leyland F. Pitt | |
| 505 | 0 | _aPost-modernism and the web : societal effects / Pierre Berthon | |
| 650 | _aElectronic commerce | ||
| 700 | 1 |
_99311 _aBerthon, Pierre _eauthor |
|
| 700 | 1 |
_99312 _aPitt, Leyland F. _eauthor |
|
| 700 | 1 |
_99313 _aZinkhan, George M. _eauthor |
|
| 856 | _uhttps://drive.google.com/file/d/1LVfIu5FjI6vPMxslcdSubW8gOLS0pRVi/view?usp=drive_link | ||
| 942 |
_2ddc _cEBOOK |
||
| 999 |
_c19755 _d19754 |
||