| 000 | 01335nam a2200385 4500 | ||
|---|---|---|---|
| 999 |
_c19576 _d19575 |
||
| 003 | OSt | ||
| 005 | 20231110153553.0 | ||
| 008 | 230608s2009 njua b 001 0 eng d | ||
| 020 | _a9780136043324 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aSexton, Donald E. _eauthor |
|
| 245 | 1 | 0 |
_aValue above cost _b: driving superior financial performance with CVA, the most important metric you've never used _c/ Donald E. Sexton |
| 264 | 1 |
_aUpper Saddle River, New Jersey : _bFT Press, _c[2009] |
|
| 300 |
_axx, 344 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages 311-328) and index. | ||
| 505 | 0 | _aMarketing and financial performance | |
| 505 | 0 | _aHow CVA affects financial performance | |
| 505 | 0 | _aCVA over time | |
| 505 | 0 | _aPerceived value | |
| 505 | 0 | _aCosts | |
| 505 | 0 | _aManaging CVA | |
| 505 | 0 | _aManaging CVA over time | |
| 505 | 0 | _aUtilizing CVA for strategic decisions | |
| 505 | 0 | _aUtilizing CVA for marketing program decisions | |
| 505 | 0 | _aBuilding the marketing accountability scorecard | |
| 505 | 0 | _aOrganizing to manage CVA | |
| 650 |
_aMarketing _xManagement |
||
| 650 | _aEconomic value added | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||