| 000 | 01612nam a22004217a 4500 | ||
|---|---|---|---|
| 999 |
_c19329 _d19328 |
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| 003 | OSt | ||
| 005 | 20231110153546.0 | ||
| 008 | 230523s1997 maua b 001 0 eng d | ||
| 020 | _a0875847595 | ||
| 040 | _cQCPL | ||
| 082 | _a658.800285 | ||
| 100 | 1 |
_aHagel, John _bIII _eauthor |
|
| 245 | 1 | 0 |
_aNet gain _b: expanding markets through virtual communities _c/ John Hagel III, Arthur G. Armstrong |
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business School Press, _c[1997] |
|
| 300 |
_axv, 239 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages 221-224) and index. | ||
| 505 | 0 | _aPart I. The real value of virtual communities | |
| 505 | 0 | _aThe race belongs to the swift | |
| 505 | 0 | _aReversing markets: how customers gain | |
| 505 | 0 | _aThe new economics of virtual communities | |
| 505 | 0 | _aThe shape of things to come | |
| 505 | 0 | _aPart II. Building a virtual community | |
| 505 | 0 | _aChoosing the way in | |
| 505 | 0 | _aLaying the foundation: getting to critical mass | |
| 505 | 0 | _aThe gardener's touch: managing organic growth | |
| 505 | 0 | _aEquipping the community: choosing the right technology | |
| 505 | 0 | _aPart III. Positioning to win the broader game | |
| 505 | 0 | _aRethinking functional management | |
| 505 | 0 | _aReshaping markets and organizations management agenda | |
| 650 | _aInternet marketing | ||
| 650 | _aCustomer relations | ||
| 700 | 1 |
_aArmstrong, Arthur G. _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||