| 000 | 01728nam a22004217a 4500 | ||
|---|---|---|---|
| 999 |
_c19303 _d19302 |
||
| 003 | OSt | ||
| 005 | 20231110153541.0 | ||
| 008 | 230522s1997 nju f 001 0 eng d | ||
| 020 | _a0132420414 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aTaylor, James Walter _eauthor |
|
| 245 | 1 | 0 |
_aMarketing planning _b: a step-by-step guide _c/ James W. Taylor |
| 264 | 1 |
_aEnglewood Cliffs, New Jersey : _bPrentice Hall, _c[1997] |
|
| 300 | _axx, 364 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aIntroduction | |
| 505 | 0 | _aMarketing planning and strategy : what it is and why it is needed | |
| 505 | 0 | _aWhat we know about what makes business profitable | |
| 505 | 0 | _aThe product life cycle : how the PLC drives your markets | |
| 505 | 0 | _aEvery company has strengths and weakness : how to understand and use your company's strengths and weaknesses | |
| 505 | 0 | _aHow to conduct a focused market review | |
| 505 | 0 | _aHow to conduct a competitive analysis | |
| 505 | 0 | _aAnalyzing your environment and dealing with what is "out there" | |
| 505 | 0 | _aWhere do you want to get to? Developing your own mission statement | |
| 505 | 0 | _aMarketing intelligence and your customers | |
| 505 | 0 | _aSales force planning and management | |
| 505 | 0 | _aAdvertising, sales and trade promotion | |
| 505 | 0 | _aAll competition is now global | |
| 505 | 0 | _aTechnology--it is changing everything you do in business | |
| 505 | 0 | _aPulling it all together to develop a winning strategic marketing plan | |
| 650 |
_aMarketing _xPlanning _vHandbooks, manuals, etc. |
||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||