| 000 | 01623nam a22004817a 4500 | ||
|---|---|---|---|
| 999 |
_c18552 _d18551 |
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| 003 | OSt | ||
| 005 | 20231110153535.0 | ||
| 008 | 230322s1996 nyuab 001 0 eng d | ||
| 020 | _a0471133329 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aTrivers, Jonathan _eauthor |
|
| 245 | 1 | 0 |
_aOne stop marketing _c/ Jonathan Trivers |
| 264 | 1 |
_aNew York : _bJohn Wiley & Sons, _c[1996] |
|
| 300 |
_axv, 282 pages : _billustrations, maps |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 490 | _aWiley small business editions | ||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aI. Marketing | |
| 505 | 0 | _aThe quiet revolution : the changing customer | |
| 505 | 0 | _aThe loud revolution : the changing retailer | |
| 505 | 0 | _aThe smart marketing definition | |
| 505 | 0 | _aWhat marketing is not | |
| 505 | 0 | _aYour marketing know-how | |
| 505 | 0 | _aII. Marketing principles | |
| 505 | 0 | _aThe 12 retail marketing principles that work | |
| 505 | 0 | _aA marketing success story | |
| 505 | 0 | _aIII. Finding customers | |
| 505 | 0 | _aFinding customers : the three steps | |
| 505 | 0 | _aMarkets : understanding your different customers | |
| 505 | 0 | _aSegmenting markets : finding your core customers | |
| 505 | 0 | _aBuilding markets and creating benefits | |
| 505 | 0 | _aIV. Keeping customers | |
| 505 | 0 | _aKeeping customers : three best ways | |
| 505 | 0 | _aAvoid at all costs : delusions of adequacy | |
| 505 | 0 | _aDon't be overserviced | |
| 505 | 0 | _aAct direct, be direct | |
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||