| 000 | 01241nam a22003617a 4500 | ||
|---|---|---|---|
| 999 |
_c18062 _d18061 |
||
| 003 | OSt | ||
| 005 | 20231110153531.0 | ||
| 006 | m|||||o||d| 00| 0 | ||
| 007 | cr || auc||a|a | ||
| 008 | 230227s2021 -cna |sb 000 0 eng d | ||
| 020 |
_a9781774201169 _qeBook |
||
| 040 | _cQCPL | ||
| 100 | 1 |
_97441 _aNiosi, Andrea _eauthor |
|
| 245 | 1 | 0 |
_aIntroduction to consumer behaviour _c/ Andrea Niosi |
| 264 | 1 |
_aVictoria, B.C. : _bBCcampus, _c2021 |
|
| 300 |
_a1 online resource (365 pages) : _bcolor illustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _acomputer |
||
| 338 |
_2rdacarrier _aonline resource |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aPerception | |
| 505 | 0 | _aLearning theories | |
| 505 | 0 | _aConsumer motivation and involvement | |
| 505 | 0 | _aPersonality, lifestyle, and the self | |
| 505 | 0 | _aAttitudes and attitude change | |
| 505 | 0 | _aIndividual consumer decision making | |
| 505 | 0 | _aKey influences on consumer decision making | |
| 505 | 0 | _aCulture and subcultures | |
| 650 | _aConsumer behavior | ||
| 856 |
_abccampus.ca _uhttps://opentextbc.ca/introconsumerbehaviour/open/download?type=pdf _zClick here to download |
||
| 942 |
_2ddc _cEBOOK |
||
| 690 | _aBusiness & money | ||