| 000 | 00985nam a2200301 4500 | ||
|---|---|---|---|
| 999 |
_c17904 _d17903 |
||
| 003 | OSt | ||
| 005 | 20231110153526.0 | ||
| 008 | 230209s2014 nyu b 001 0 eng d | ||
| 020 | _a9781137375353 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aLangley, Quentin _eauthor |
|
| 245 | 1 | 0 |
_aBrandjack _b: how your reputation is at risk from brand pirates and what to do about it _c/ Quentin Langley |
| 264 | 1 |
_aBasingstoke, Hampshire _bPalgrave Macmillan, _c2014 |
|
| 300 | _aviii, 307 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aBrand reputation | |
| 505 | 0 | _aIssues and crisis management | |
| 505 | 0 | _aRise of the machines | |
| 505 | 0 | _aThe brandjacks | |
| 505 | 0 | _aEngagement and transparency : turning your company inside and out | |
| 650 | _aBranding (Marketing) | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||