| 000 | 01325nam a22003377a 4500 | ||
|---|---|---|---|
| 999 |
_c17582 _d17581 |
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| 003 | OSt | ||
| 005 | 20240905071738.0 | ||
| 008 | 221210s2002 ph ad b 000 0 eng d | ||
| 020 | _a9718611029 | ||
| 040 | _cQCPL | ||
| 082 | _a658.802 | ||
| 100 | 1 |
_aRoberto, Ned _eauthor |
|
| 245 | 1 | 0 |
_aStrategic market segmentation _b: how to market to the rich, the middle class and the "masa" _c/ Ned Roberto |
| 264 | 1 |
_aMakati City : _bLifeCycle Press/Salt & Light Ventures, _c[2002] |
|
| 300 |
_avi, 125 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages [121]-125). | ||
| 505 | 0 | _aRevisiting and relaunching the strategy and practice of market segmentation | |
| 505 | 0 | _aThe practice of segmenting markets and SEC-based segmentation | |
| 505 | 0 | _aMarketing to the socio-economic class segments | |
| 505 | 0 | _aMarketing to the rich SEC segment | |
| 505 | 0 | _aMarketing to the middle class segment | |
| 505 | 0 | _aMarketing to the "masa" : the downscale class DE segment | |
| 505 | 0 | _aA summary : strategic market segmentation and the socio-economic classes | |
| 650 |
_aMarket segmentation _zPhilippines |
||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBOOK |
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| 690 | _aBusiness & money | ||