| 000 | 01160nam a22003377a 4500 | ||
|---|---|---|---|
| 999 |
_c16855 _d16854 |
||
| 003 | OSt | ||
| 005 | 20231110153509.0 | ||
| 008 | 220823s2008 nyua|||| b||| 001 0 eng d | ||
| 020 | _a9780073529912 | ||
| 040 | _cQCPL | ||
| 082 | _a659.1 | ||
| 100 | 1 |
_aArens, William F. _eauthor |
|
| 245 | 1 | 0 |
_aContemporary advertising _c/ William F. Arens, Michael F. Weigold, Christian Arens |
| 250 | _aEleventh edition | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill/Irwin, _c[2008] |
|
| 300 |
_axl, 712 pages : _bcolor illustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (653-672) and indexes. | ||
| 505 | 0 | _aAdvertising perspectives | |
| 505 | 0 | _aCrafting marketing and advertising strategies | |
| 505 | 0 | _aIntegrating advertising with other elements of the communication mix | |
| 505 | 0 | _aCreating advertisement and commercials | |
| 505 | 0 | _aUsing advertising media | |
| 650 | _aAdvertising | ||
| 700 | 1 |
_aWeigold, Michael F. _eauthor |
|
| 700 | 1 |
_aArens, Christian _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||