| 000 | 01604nam a22004937a 4500 | ||
|---|---|---|---|
| 999 |
_c16854 _d16853 |
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| 003 | OSt | ||
| 005 | 20231110153508.0 | ||
| 008 | 220823s2001 nyua|||| b||| 001 0 eng d | ||
| 020 | _a0072315776 | ||
| 040 | _cQCPL | ||
| 082 | _a658.87 | ||
| 100 | 1 |
_aLevy, Michael _eauthor |
|
| 245 | 1 | 0 |
_aRetailing management _c/ Michael Levy, Barton A. Weitz |
| 250 | _aFourth edition | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2001] |
|
| 300 |
_axxvii, 754 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages 694-721) and indexes. | ||
| 505 | 0 | _aIntroduction to the world of retailing | |
| 505 | 0 | _aStore-based retailing | |
| 505 | 0 | _aElectronic and nonstore retailing | |
| 505 | 0 | _aThe retail customer | |
| 505 | 0 | _aCustomer buying behavior | |
| 505 | 0 | _aRetail market strategy | |
| 505 | 0 | _aFinancial strategy | |
| 505 | 0 | _aRetail locations | |
| 505 | 0 | _aSite selection | |
| 505 | 0 | _aOrganization structure and human resource management | |
| 505 | 0 | _aInformation systems and supply chain management | |
| 505 | 0 | _aPlanning merchandise assortments | |
| 505 | 0 | _aBuying systems | |
| 505 | 0 | _aBuying merchandise | |
| 505 | 0 | _aPricing | |
| 505 | 0 | _aRetail communication mix | |
| 505 | 0 | _aManaging the store | |
| 505 | 0 | _aStore layout, design, and visual merchandising | |
| 505 | 0 | _aCustomer services | |
| 650 |
_aRetail trade _xManagement |
||
| 700 | 1 |
_aWeitz, Barton A. _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||