| 000 | 01132nam a22003497a 4500 | ||
|---|---|---|---|
| 999 |
_c16819 _d16818 |
||
| 003 | OSt | ||
| 005 | 20231110153505.0 | ||
| 008 | 220817s2003 nyua|||| b||| 001 0 eng d | ||
| 020 | _a0072410752 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aKerin, Roger A. _eauthor |
|
| 245 | 1 | 0 |
_aMarketing _c/ Roger A. Kerin [and three others] |
| 250 | _a7th edition | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill/Irwin, _c[2003] |
|
| 300 |
_axliii, 741 pages : _bcolor illustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages 682-710) and index. | ||
| 505 | 0 | _aInitiating the marketing process | |
| 505 | 0 | _aUnderstanding buyers and markets | |
| 505 | 0 | _aTargeting marketing opportunities | |
| 505 | 0 | _aSatisfying marketing opportunities | |
| 505 | 0 | _aManaging the marketing process | |
| 650 | _aMarketing | ||
| 700 | 1 |
_aBerkowitz, Eric N. _eauthor |
|
| 700 | 1 |
_aHartley, Steven W. _eauthor |
|
| 700 | 1 |
_aRudelius, William _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||