| 000 | 01047nam a22003377a 4500 | ||
|---|---|---|---|
| 999 |
_c16808 _d16807 |
||
| 003 | OSt | ||
| 005 | 20231110153502.0 | ||
| 008 | 220816s2006 nyu |||| ||| 001 0 eng d | ||
| 020 | _a0072966343 | ||
| 040 | _cQCPL | ||
| 082 | _a658.802 | ||
| 100 | 1 |
_aCravens, David W. _eauthor |
|
| 245 | 1 | 0 |
_aStrategic marketing _c/ David W. Cravens, Nigel F. Piercy |
| 250 | _aEighth edition | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill/Irwin, _c[2006] |
|
| 300 | _axvii, 726 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aStrategic marketing | |
| 505 | 0 | _aMarketing , segments, and customer value | |
| 505 | 0 | _aDesigning market-driven strategies | |
| 505 | 0 | _aMarket-driven program development | |
| 505 | 0 | _aImplementing and managing market-driven strategies | |
| 650 |
_aMarketing _xDecision making |
||
| 650 |
_aMarketing _xManagement |
||
| 700 | 1 |
_aPiercy, Nigel _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||