000			01555nam a22004337a 4500
999			_c16729 _d16728
003			OSt
005			20231110153458.0
008			220808s2002 enk |||| b||| 001 0 eng d
020			_a9971513862
040			_cQCPL
082			_a658.848
100	1		_aCraig, C. Samuel _eauthor
245	1	0	_aInternational marketing research _c/ C. Samuel Craig and Susan P. Douglas
250			_aSecond edition
264		1	_aEngland : _bJohn Wiley & Sons, _c[2000]
300			_axxii, 425 pages
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and indexes.
505	0		_aMarketing research in a global environment
505	0		_aDesigning international marketing research
505	0		_aSecond data sources
505	0		_aUses of secondary data
505	0		_aIssues in collecting primary data
505	0		_aNon-survey data collection techniques
505	0		_aSurvey research : instrument design
505	0		_aSampling and data collection
505	0		_aMulti-country scale development
505	0		_aAnalysis of multi-country data
505	0		_aAssessing differences in the structure of variables
505	0		_aThe international marketing information system
505	0		_aChallenges facing international marketing research
505	0		_aFuture directions in international marketing research
650			_aExport marketing _xResearch
700	1		_aDouglas, Susan P. _eauthor
942			_2ddc _cBOOK
690			_aBusiness & money