000 01230nam a22004097a 4500
999 _c16728
_d16727
003 OSt
005 20231110153457.0
008 220808s2000 nyu |||| ||| 001 0 eng d
020 _a0060196211
040 _cQCPL
082 _a658.84
100 1 _aRies, Al
_eauthor
245 1 4 _aThe 11 immutable laws of Internet branding
_c/ Al Ries and Laura Ries
246 1 0 _aThe eleven immutable laws of Internet branding
264 1 _aNew York :
_bHarperBusiness,
_c[2000]
300 _aviii, 175 pages
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index.
505 0 _aThe law of either/or
505 0 _aThe law of interactivity
505 0 _aThe law of the common name
505 0 _aThe law of the proper name
505 0 _aThe law of singularity
505 0 _aThe law of advertising
505 0 _aThe law of globalism
505 0 _aThe law of time
505 0 _aThe law of vanity
505 0 _aThe law of divergence
505 0 _aThe law of transformation
650 _aInternet marketing
650 _aBranding (Marketing)
700 1 _aRies, Laura
_eauthor
942 _2ddc
_cBOOK
690 _aBusiness & money