| 000 | 02547nam a22006017a 4500 | ||
|---|---|---|---|
| 999 |
_c16144 _d16143 |
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| 003 | OSt | ||
| 005 | 20240125083149.0 | ||
| 008 | 220615s2009 nyua|||| ||| 001 0 eng d | ||
| 020 | _a9780071268288 | ||
| 040 | _cQCPL | ||
| 082 | _a658.84 | ||
| 100 | 1 |
_aGhauri, Pervez N. _eauthor |
|
| 245 | 1 | 0 |
_aInternational marketing _c/ Pervez Ghauri and Philip Cateora |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c2009 |
|
| 300 |
_axxxiv, 659 pages : _billustrations, maps |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aSection 1. An overview | |
| 505 | 0 | _aThe scope and challenge of international marketing | |
| 505 | 0 | _aThe dynamics of international business | |
| 505 | 0 | _aSection 2. The impact of culture on international marketing | |
| 505 | 0 | _aGeography and history : the foundations of cultural understanding | |
| 505 | 0 | _aCultural dynamics in international marketing | |
| 505 | 0 | _aBusiness customs and practices in international marketing | |
| 505 | 0 | _aThe international political and legal environment | |
| 505 | 0 | _aSection 3. Assessing international market opportunities | |
| 505 | 0 | _aResearching international markets | |
| 505 | 0 | _aEmerging markets and market behaviour | |
| 505 | 0 | _aMultinational market regions and market groups | |
| 505 | 0 | _aSection 4. Developing international marketing strategies | |
| 505 | 0 | _aInternational marketing strategies | |
| 505 | 0 | _aInternational market entry strategies | |
| 505 | 0 | _aExploring, managing and logistics | |
| 505 | 0 | _aDeveloping consumer products for international markets | |
| 505 | 0 | _aMarketing industrial products for international markets | |
| 505 | 0 | _aMarketing industrial products and business services | |
| 505 | 0 | _aThe international distribution system | |
| 505 | 0 | _aInternational advertising and promotion | |
| 505 | 0 | _aPersonal selling and negotiations | |
| 505 | 0 | _aPricing for international markets | |
| 505 | 0 | _aSection 5. Ethical, financial and organizational issues in international marketing | |
| 505 | 0 | _aEthics and social responsibility in international marketing | |
| 505 | 0 | _aFinancing and managing international marketing operations | |
| 505 | 0 | _aSection 6. Supplementary resources | |
| 505 | 0 | _aThe country notebook : a guide for developing a marketing plan | |
| 650 | _aExport marketing | ||
| 700 | 1 |
_aCateora, Philip _eauthor |
|
| 942 |
_2ddc _cBOOK |
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| 690 | _aBusiness & money | ||