| 000 | 01795nam a22005057a 4500 | ||
|---|---|---|---|
| 999 |
_c16098 _d16097 |
||
| 003 | OSt | ||
| 005 | 20231106142001.0 | ||
| 008 | 220610s2004 njua|||| b||| 001 0 eng d | ||
| 020 | _a0471466697 | ||
| 040 | _cQCPL | ||
| 082 | _a658.816 | ||
| 100 | 1 |
_aMarn, Michael V. _eauthor |
|
| 245 | 1 | 4 |
_aThe price advantage _c/ Michael V. Marn, Eric V. Roegner, Craig C. Zawada |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c[2004] |
|
| 300 |
_axvi, 288 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart one. Pricing fundamentals | |
| 505 | 0 | _aChapter 1. Introduction | |
| 505 | 0 | _aChapter 2. The three levels of price management | |
| 505 | 0 | _aPart two. Exploring the levels | |
| 505 | 0 | _aChapter 3. Transaction | |
| 505 | 0 | _aChapter 4. Product/market strategy | |
| 505 | 0 | _aChapter 5. Industry strategy | |
| 505 | 0 | _aPart three. Special topics | |
| 505 | 0 | _aChapter 6. New product pricing | |
| 505 | 0 | _aChapter 7. Solutions, bundles, and other packaged offerings | |
| 505 | 0 | _aPart four. Unique events | |
| 505 | 0 | _aChapter 8. Postmerger pricing | |
| 505 | 0 | _aChapter 9. Price wars | |
| 505 | 0 | _aPart five. Expanding the boundaries | |
| 505 | 0 | _aChapter 10. Technology-enabled pricing | |
| 505 | 0 | _aChapter 11. Legal issues | |
| 505 | 0 | _aPart six. Bringing it together | |
| 505 | 0 | _aChapter 12. Pricing architecture | |
| 505 | 0 | _aChapter 13. Diving pricing change | |
| 505 | 0 | _aChapter 14. The monarch battery case | |
| 505 | 0 | _aChapter 15. Epilogue | |
| 650 | _aPricing | ||
| 700 | 1 |
_aRoegner, Eric V. _eauthor |
|
| 700 | 1 |
_aZawada, Craig C. _eauthor |
|
| 942 |
_2ddc _cBOOK |
||