| 000 | 01396nam a22003977a 4500 | ||
|---|---|---|---|
| 999 |
_c16097 _d16096 |
||
| 003 | OSt | ||
| 005 | 20231110153439.0 | ||
| 008 | 220609s2002 nyua|||| b||| 001 0 eng d | ||
| 020 | _a007137549X | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aTellis, Gerard J. _eauthor |
|
| 245 | 1 | 0 |
_aWill & vision _b: how latecomers grow to dominate markets _c/ Gerard J. Tellis and Peter N. Golder |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2002] |
|
| 300 |
_axviii, 340 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical reference (pages 315-330) and index. | ||
| 505 | 0 | _aAre pioneers really blessed? | |
| 505 | 0 | _aLearning from history | |
| 505 | 0 | _aFacts about pioneers and real causes of enduring leadership | |
| 505 | 0 | _aEnvisioning the mass market | |
| 505 | 0 | _aUniqueness of vision | |
| 505 | 0 | _aPersisting--against all odds | |
| 505 | 0 | _aThe need for relentless innovation | |
| 505 | 0 | _aOrganizing for innovation | |
| 505 | 0 | _aRaising and committing financial resources | |
| 505 | 0 | _aLeveraging assets despite uncertainty | |
| 505 | 0 | _aAssessing the new thesis | |
| 650 |
_aMarketing _zUnited States |
||
| 650 |
_aBrand name products _zUnited States |
||
| 700 | 1 |
_aGolder, Peter N. _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||