| 000 | 01174nam a22003977a 4500 | ||
|---|---|---|---|
| 999 |
_c15793 _d15792 |
||
| 003 | OSt | ||
| 005 | 20231110153438.0 | ||
| 008 | 220520s2001 enka|||| ||| 001 0 eng d | ||
| 020 | _a0749435240 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aPatten, Dave _eauthor |
|
| 245 | 1 | 0 |
_aSuccessful marketing for small business _c/ Dave Patten |
| 250 | _a5th edition | ||
| 264 | 1 |
_aLondon : _bKogan Page, _c2001 |
|
| 300 |
_axi, 260 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 490 | _aSunday Times business enterprise guide | ||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aWhat is marketing? | |
| 505 | 0 | _aMarket research | |
| 505 | 0 | _aThe internet | |
| 505 | 0 | _aAdvertising | |
| 505 | 0 | _aDirect response marketing | |
| 505 | 0 | _aPublic relations | |
| 505 | 0 | _aSelling and sales promotion | |
| 505 | 0 | _aExhibitions and shows | |
| 505 | 0 | _aStarting in exports | |
| 505 | 0 | _aNew products : innovation, patents, licensing and design | |
| 650 | _aSmall business marketing | ||
| 650 | _aSuccess in business | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||