| 000 | 02384nam a22004937a 4500 | ||
|---|---|---|---|
| 999 |
_c14770 _d14769 |
||
| 003 | OSt | ||
| 005 | 20231110153426.0 | ||
| 008 | 220215s2006 nyua|||| b||| 001 0 eng d | ||
| 020 | _a0071116338 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aPerreault, William D. _cJr. _eauthor |
|
| 245 | 1 | 0 |
_aEssentials of marketing _b: a global-managerial approach _c/ William D. Perreault, Jr., E. Jerome McCarthy |
| 250 | _aTenth edition | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill/Irwin, _c[2006] |
|
| 300 |
_axl, 638 pages : _bcolor illustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 501 | _aWith: Applications in basic marketing : clippings from the popular business press, 2005-2006 edition. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aChapter one. Marketing's value to consumers, firms, and society | |
| 505 | 0 | _aChapter two. Marketing strategy planning | |
| 505 | 0 | _aChapter three. Focusing marketing strategy with segmentation and positioning | |
| 505 | 0 | _aChapter four. Evaluating opportunities in the changing marketing environment | |
| 505 | 0 | _aChapter five. Final consumers and their buying behavior | |
| 505 | 0 | _aChapter six. Business and organizational customers and their buying behavior | |
| 505 | 0 | _aChapter seven. Improving decisions with marketing information | |
| 505 | 0 | _aChapter eight. Elements of product planning for goods and services | |
| 505 | 0 | _aChapter nine. Product management and new-product development | |
| 505 | 0 | _aChapter ten. Place and development of channel systems | |
| 505 | 0 | _aChapter eleven. Distribution customer services and logistics | |
| 505 | 0 | _aChapter twelve. Retailers, wholesalers, and their strategy planning | |
| 505 | 0 | _aChapter thirteen. Promotion - introduction to integrated marketing communications | |
| 505 | 0 | _aChapter fourteen. Personal selling | |
| 505 | 0 | _aChapter fifteen. Advertising and sales promotion | |
| 505 | 0 | _aChapter sixteen. Pricing objectives and policies | |
| 505 | 0 | _aChapter seventeen. Price setting in the business world | |
| 505 | 0 | _aChapter eighteen. Developing innovative marketing plans : appraisal and challenges | |
| 650 | _aMarketing | ||
| 700 | 1 |
_aMcCarthy, E. Jerome (Edmund Jerome) _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||