| 000 | 02423nam a22005897a 4500 | ||
|---|---|---|---|
| 999 |
_c14330 _d14329 |
||
| 003 | OSt | ||
| 005 | 20231110153408.0 | ||
| 008 | 211123s2017 nju |||| ||| 001 0 eng d | ||
| 020 | _a9781119362418 | ||
| 040 | _cQCPL | ||
| 082 | _a658.872 | ||
| 100 | 1 |
_aScott, David Meerman _eauthor |
|
| 245 | 1 | 4 |
_aThe new rules of marketing & PR _b: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly _c/ David Meerman Scott |
| 246 | 1 | 3 | _aNew rules of marketing and public relations |
| 250 | _aSixth edition | ||
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c[2017] |
|
| 300 | _axvii, 426 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aHow the web has changed the rules of marketing and PR | |
| 505 | 0 | _aThe old rules of marketing and PR are ineffective in an online world | |
| 505 | 0 | _aThe new rules of marketing and PR | |
| 505 | 0 | _aReading your buyers directly | |
| 505 | 0 | _aWeb-based communications to reach buyers directly | |
| 505 | 0 | _aSocial media and your targeted audience | |
| 505 | 0 | _aBlogs : tapping millions of evangelists to tell your story | |
| 505 | 0 | _aAudio and video drive action | |
| 505 | 0 | _aGoing viral : the web helps audiences catch the fever | |
| 505 | 0 | _aThe content-rich website | |
| 505 | 0 | _aMarketing and PR in real time | |
| 505 | 0 | _aAction plan for harnessing the power of the new rules | |
| 505 | 0 | _aYou are what you publish : building your marketing and PR plan | |
| 505 | 0 | _aGrowing your business : how marketing and PR drive sales | |
| 505 | 0 | _aStrategies for creating awesome content | |
| 505 | 0 | _aHow to write for your buyers | |
| 505 | 0 | _aSocial networking as marketing | |
| 505 | 0 | _aBlogging to reach your buyers | |
| 505 | 0 | _aAn image is worth a thousand words | |
| 505 | 0 | _aVideo and podcasting made easy | |
| 505 | 0 | _aHow to use news releases to reach buyers directly | |
| 505 | 0 | _aYour newsroom : a front door for much more than the media | |
| 505 | 0 | _aThe new rules for reaching the media | |
| 505 | 0 | _aNewsjacking your way into the media | |
| 505 | 0 | _aSearch engine marketing | |
| 505 | 0 | _aMake it happen | |
| 650 | _aInternet marketing | ||
| 650 | _aInternet in public relations | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||