000			02316nam a22006137a 4500
999			_c14292 _d14291
003			OSt
005			20231110153407.0
008			211116s2016 enka|||| b||| 001 0 eng d
020			_a9781473904019
040			_cQCPL
082			_a658.8001
245	0	0	_aMarketing theory _b: a student text _c/ edited by Michael J. Baker & Michael Saren
250			_a3rd edition
264		1	_aLondon : _bSAGE Publications, _c2016
300			_axix, 520 pages : _billustrations
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aPart one : overview of marketing theory
505	0		_a1. Marketing : philosophy or function?
505	0		_a2. Marketing theory
505	0		_a3. A history of historical research in marketing
505	0		_a4. Marketing ethics
505	0		_aPart two : disciplinary underpinnings of marketing theory
505	0		_a5. The economics basis of marketing
505	0		_a6. The psychological basis of marketing
505	0		_a7. The sociological basis of marketing
505	0		_a8. Cultural aspects of marketing
505	0		_aPart three : theories of marketing management and strategy
505	0		_a9. The marketing mix - a helicopter view
505	0		_a10. Marketing strategy
505	0		_a11. Market segmentation and segment strategy
505	0		_aPart four : theoretical sub-areas of marketing
505	0		_a12. Consumer behaviour
505	0		_a13. Marketing communications in a digital world
505	0		_a14. Theories of value and brand equity
505	0		_a15. Innovation and new product development
505	0		_a16. Relationships and networks
505	0		_a17. Theories of retailing
505	0		_aPart five : theories of service in marketing
505	0		_a18. The new service marketing
505	0		_a19. Service-dominant logic
505	0		_aPart six : marketing theory, society and the environment
505	0		_a20. Social marketing theory
505	0		_a21. Sustainable marketing
650			_aMarketing _xPhilosophy
650			_aMarketing _xHistory
650			_aMarketing
700	1		_aBaker, Michael J. _eeditor
700	1		_aSaren, Michael _eeditor
942			_2ddc _cBOOK
690			_aBusiness & money