| 000 | 02624nam a22005777a 4500 | ||
|---|---|---|---|
| 999 |
_c14069 _d14068 |
||
| 003 | OSt | ||
| 005 | 20231110153402.0 | ||
| 008 | 210630s2016 njua|||| b||| 001 0 eng d | ||
| 020 | _a9781119274018 | ||
| 040 | _cQCPL | ||
| 082 | _a658.84 | ||
| 100 | 1 |
_aKaram, Amy _eauthor |
|
| 245 | 1 | 4 |
_aThe China factor _b: leveraging emerging business strategies to compete, grow, and win in the new global economy _c/ Amy Karam |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c[2016] |
|
| 300 |
_axvi, 285 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aSection I. State of affairs | |
| 505 | 0 | _aChapter 1. The art of war ... and money | |
| 505 | 0 | _aChapter 2. East and West : the current state of affairs | |
| 505 | 0 | _aChapter 3. How China came up the ladder (and so quickly) | |
| 505 | 0 | _aChapter 4. The West no longer rules | |
| 505 | 0 | _aChapter 5. Introduction to the marketing framework of our analysis | |
| 505 | 0 | _aSection II. China | |
| 505 | 0 | _aChapter 6. How the Chinese do business à la the 5Ps : a brief summary | |
| 505 | 0 | _aChapter 7. Market segmentation and target market selection + China's market penetration approach | |
| 505 | 0 | _aChapter 8. China : product => solution and innovation | |
| 505 | 0 | _aChapter 9. China : price => value-add | |
| 505 | 0 | _aChapter 10. China : place => partnerships | |
| 505 | 0 | _aChapter 11. China : promotion => customer relationships | |
| 505 | 0 | _aChapter 12. China : politics => the 5th P - the geopolitical dimension | |
| 505 | 0 | _aSection III. The West | |
| 505 | 0 | _aChapter 13. Recommendations for the West and application of the 5Ps | |
| 505 | 0 | _aChapter 14. The West : product => solution and innovation | |
| 505 | 0 | _aChapter 15. The West : price => value-add | |
| 505 | 0 | _aChapter 16. The West : partnerships | |
| 505 | 0 | _aChapter 17. The West : promotion => customer relationships and culture | |
| 505 | 0 | _aChapter 18. The West : politics => the geopolitical dimension | |
| 505 | 0 | _aChapter 19. Innovation models : West and East | |
| 505 | 0 | _aChapter 20. The West : positioning | |
| 505 | 0 | _aSection IV. Case studies | |
| 505 | 0 | _aChapter 21. Frenemies : if you can't beat them, join them | |
| 650 |
_aExport marketing _zChina |
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| 650 |
_aExport marketing _xWestern countries |
||
| 650 |
_aInternational business enterprises _zChina |
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| 650 |
_aInternational business enterprises _xWestern countries |
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| 942 |
_2ddc _cBOOK |
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| 690 | _aBusiness & money | ||