| 000 | 01668nam a22004577a 4500 | ||
|---|---|---|---|
| 999 |
_c13984 _d13983 |
||
| 003 | OSt | ||
| 005 | 20231110153400.0 | ||
| 006 | m|||||o||d| 00| 0 | ||
| 007 | cr || auc||a|a | ||
| 008 | 210602s2018 enka||||sb||| 001 0 eng d | ||
| 020 |
_a9781315622309 _qeBook |
||
| 040 | _cQCPL | ||
| 100 | 1 |
_91728 _aPasquier, Martial _eauthor |
|
| 245 | 1 | 0 |
_aMarketing management and communications in the public sector _c/ Martial Pasquier and Jean-Patrick Villeneuve |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aAbingdon, Oxon : _bRoutledge, _c2018 |
|
| 300 |
_a1 online resource (264 pages) : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _acomputer |
||
| 338 |
_2rdacarrier _aonline resource |
||
| 490 | _aRoutledge masters in public management | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPublic management and marketing | |
| 505 | 0 | _aMarketing and public marketing | |
| 505 | 0 | _aBasic marketing concepts | |
| 505 | 0 | _aMarketing information research | |
| 505 | 0 | _aMarketing strategy | |
| 505 | 0 | _aMarketing instruments | |
| 505 | 0 | _aPublic communications - an introduction | |
| 505 | 0 | _aCommunications models and strategies | |
| 505 | 0 | _aCommunications instruments | |
| 505 | 0 | _aCommunication control | |
| 505 | 0 | _aCrisis communication | |
| 650 | _aGovernment publicity | ||
| 650 | _aCommunication in public administration | ||
| 655 | _aElectronic books | ||
| 700 | 1 |
_91729 _aVilleneuve, Jean-Patrick _eauthor |
|
| 856 |
_alibrary.oapen.org _uhttps://library.oapen.org/bitstream/handle/20.500.12657/46734/oa-9781317222613.pdf?sequence=1 |
||
| 942 |
_2ddc _cEBOOK |
||
| 690 | _aBusiness & money | ||