000 01349nam a22003977a 4500
999 _c13954
_d13953
003 OSt
005 20231110153357.0
008 210520s2016 nju |||| ||| 001 0 eng d
020 _a9781119272427
040 _cQCPL
082 _a658.85
100 1 _aScott, David Meerman
_eauthor
245 1 4 _aThe new rules of sales and service
_b: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
_c/ David Meerman Scott
250 _aRevised and expanded
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons,
_c[2016]
300 _axi, 292 pages
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index.
505 0 _aThe old world of sales and service
505 0 _aThe new rules of sales and service
505 0 _aYour story
505 0 _aIntegrating marketing and sales with buyer personas
505 0 _aThe sales cycle is now the buying cycle
505 0 _aAgile, real-time social sales
505 0 _aThe new service imperative
505 0 _aAgile, real-time social service
505 0 _aThe social you
505 0 _aYour social company
650 _aSelling
650 _aCustomer services
650 _aInternet marketing
942 _2ddc
_cBOOK
690 _aBusiness & money