| 000 | 03163nam a22006017a 4500 | ||
|---|---|---|---|
| 999 |
_c13800 _d13799 |
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| 003 | OSt | ||
| 005 | 20231103135323.0 | ||
| 006 | m|||||o||d| 00| 0 | ||
| 007 | cr || auc||a|a | ||
| 008 | 210318s2017 gw a||||sb||| 000 0 eng d | ||
| 020 | _a9783832543785 | ||
| 040 | _cQCPL | ||
| 100 | 1 |
_91181 _aWróblewski, Łukasz _eauthor |
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| 245 | 1 | 0 |
_aCulture management _b: strategy and marketing aspects _c/ Łukasz Wróblewski ; foreword by Bonita M. Colb |
| 264 | 1 |
_aBerlin : _bLogos Verlag Berlin, _c2017 |
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| 300 |
_a1 online resource (191 pages) : _billustrations |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _acomputer |
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| 338 |
_2rdacarrier _aonline resource |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aChapter 1. The meaning and essence of the cultural sector | |
| 505 | 0 | _aCulture and its divisions | |
| 505 | 0 | _aRelationships between culture, cultural industries, and creative industries | |
| 505 | 0 | _aTypology of cultural institutions | |
| 505 | 0 | _aCulture and its industries as factors stimulating socio-economic development | |
| 505 | 0 | _aChapter 2. Conditions for the development of marketing in organizations in the cultural sector | |
| 505 | 0 | _aConditions for the application of marketing in culture and cultural industries | |
| 505 | 0 | _aThe concept and objectives of marketing in culture | |
| 505 | 0 | _aTypical objections to marketing in culture | |
| 505 | 0 | _aModel of the marketing concept in the cultural sector | |
| 505 | 0 | _aChapter 3. Strategic and marketing planning in cultural institutions | |
| 505 | 0 | _aThe role and importance of mission in cultural institutions | |
| 505 | 0 | _aStrategic objectives and the main directions of development of cultural entities | |
| 505 | 0 | _aMarket segmentation in the cultural sector | |
| 505 | 0 | _aChoosing a course of action and marketing instruments | |
| 505 | 0 | _aModels of marketing strategies of cultural institutions in relation to specified target markets | |
| 505 | 0 | _aProblems with the implementation of marketing strategy in entities of the cultural sector | |
| 505 | 0 | _aChapter 4. Marketing strategies based on relationships with key market participants | |
| 505 | 0 | _aThe process of forming relationships | |
| 505 | 0 | _aShaping relationships with consumers of the cultural offer | |
| 505 | 0 | _aDeveloping relationships with donors | |
| 505 | 0 | _aDeveloping relationships with employees | |
| 505 | 0 | _aChapter 5. New media and technology in strategic activities of cultural organizations | |
| 505 | 0 | _aWebsites in the marketing activities of cultural organizations | |
| 505 | 0 | _aSocial media as a tool for marketing communication among entities of the cultural sector | |
| 505 | 0 | _aPossibilities of using holograms and virtual advisors in the cultural sector | |
| 505 | 0 | _aVirtual tours as a modern form of presentation of cultural institutions | |
| 505 | 0 | _aMobile applications in the cultural sector - case studies | |
| 650 | _aCulture | ||
| 655 | _aElectronic Books | ||
| 856 |
_alibrary.oapen.org _uhttps://library.oapen.org/bitstream/handle/20.500.12657/46237/external_content.pdf?sequence=1 |
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| 942 |
_2ddc _cEBOOK |
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