| 000 | 02792nam a22005897a 4500 | ||
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| 999 |
_c13768 _d13767 |
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| 003 | OSt | ||
| 005 | 20231110153351.0 | ||
| 006 | m|||||o||d| 00| 0 | ||
| 007 | cr || auc||a|a | ||
| 008 | 210312s2018 sa a |s 001 0 eng d | ||
| 020 | _a9780620780582 | ||
| 040 | _cQCPL | ||
| 100 | 1 |
_aStokes, Rob _91100 _eauthor |
|
| 245 | 1 | 0 |
_aeMarketing _b: the essential guide to marketing in a digital world _c/ Rob Stokes and the Creative Minds of Red & Yellow |
| 250 | _a6th edition | ||
| 264 | 1 |
_aCape Town : _bRed & Yellow Creative School of Business, _c2018 |
|
| 300 |
_a1 online resource (619 pages) : _bcolor illustrations |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _acomputer |
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| 338 |
_2rdacarrier _aonline resource |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aPart one. Think | |
| 505 | 0 | _aIntroduction to think | |
| 505 | 0 | _aThink - strategy and context | |
| 505 | 0 | _aThink - understanding customer behavior | |
| 505 | 0 | _aThink - data-driven decision making | |
| 505 | 0 | _aThink - market research | |
| 505 | 0 | _aPart two. Create | |
| 505 | 0 | _aCreate - user experience design | |
| 505 | 0 | _aCreate - web development and design | |
| 505 | 0 | _aCreate - mobile channels and apps | |
| 505 | 0 | _aCreate - search engine optimization (SEO) | |
| 505 | 0 | _aCreate - digital copywriting | |
| 505 | 0 | _aCreate - eCommerce | |
| 505 | 0 | _aEngage - search advertising | |
| 505 | 0 | _aEngage - online advertising | |
| 505 | 0 | _aEngage - social media advertising | |
| 505 | 0 | _aRetain - customer relationship management | |
| 505 | 0 | _aRetain - content marketing strategy | |
| 505 | 0 | _aRetain - social media platforms | |
| 505 | 0 | _aRetain - social media strategy | |
| 505 | 0 | _aRetain - direct marketing (email and mobile) | |
| 505 | 0 | _aRetain - video marketing | |
| 505 | 0 | _aOptimize - conversion optimization | |
| 505 | 0 | _aOptimize - data analytics | |
| 505 | 0 | _aAppendix : understanding the Internet | |
| 650 | _aInternet marketing | ||
| 655 | _aElectronic Books | ||
| 856 |
_abccampus.ca _uhttps://cdn.collection.bccampus.ca/resources/textbooks/108/formats/e_Marketing_The_Essential_Guide_to_Online_Marketing_a94f0af1f8.pdf?Key-Pair-Id=K4R0X66YNXZF5&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uY29sbGVjdGlvbi5iY2NhbXB1cy5jYS9yZXNvdXJjZXMvKiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTY3NzU0Nzc5OH19fV19&Signature=X15Vm99wCjbS~iFnap5vD-JoWrvPYAhNDgeE11lUekzwCraPd6zz8ONMAbsT2jlBddrhIzn4V-1pn6TNl1PRYoHFSBgoLu~b8unDc~QdA6gnIJ3qrJZI1bKEGMovzGSKsnnAcqfMcJtK8BqIvZOXB5oBIflasHTKmuHbRUEIDUuCAMbnJBcZTVLzrKHk7TMNhNESyENAwS-NVnM0MWj15XVaeYVwhF6N9bwOlksfTbj-FA7zYYkbsHn9LqKufKsfmeR79MzXxt7RCJQnR8PdP7Zi4Qqv2rjpuLL~TX5fZF~fTKpe8ajYYAJ5R6ATWJRMCCYLWLrQcq9B1AvdsNXBTg__ |
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| 942 |
_2ddc _cEBOOK |
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| 690 | _aBusiness & money | ||