| 000 | 01253nam a22003737a 4500 | ||
|---|---|---|---|
| 999 |
_c13416 _d13415 |
||
| 003 | OSt | ||
| 005 | 20231110153345.0 | ||
| 008 | 200310s2003 nyuab||| b||| 001 0 eng d | ||
| 020 | _a0071233075 | ||
| 040 | _cQCPL | ||
| 082 | _a658.848 | ||
| 100 |
_aCateora, Philip R. _eauthor |
||
| 245 | 1 | 0 |
_aInternational marketing _c/ Philip R. Cateora, John L. Graham |
| 250 | _aEleventh edition | ||
| 250 | _aInternational edition | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c2003 |
|
| 300 |
_axxv, 693 pages : _billustrations (some color), color maps |
||
| 336 |
_2rdacontent _atext _acartographic image |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 490 | _aMcGraw-Hill/Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAn overview | |
| 505 | 0 | _aThe cultural environment of global markets | |
| 505 | 0 | _aAssessing global market opportunities | |
| 505 | 0 | _aDeveloping global marketing strategies | |
| 505 | 0 | _aImplementing global marketing strategies | |
| 505 | 0 | _aSupplementary material | |
| 650 | _aExport marketing | ||
| 650 | _aInternational business enterprises | ||
| 700 |
_aGraham, John L. _eauthor |
||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||