000 02012nam a22005897a 4500
999 _c13215
_d13214
003 OSt
005 20231108171721.0
008 191127s2017 ph a|||| b||| 001 0 eng d
020 _a9789712380204
040 _cQCPL
082 _a338.4791
100 _aBadilla, Maricel Gatchalian
_eauthor
245 1 0 _aTourism promotion services
_c/ Maricel Gatchalian-Badilla, Miriam L. Oreta
250 _aFirst edition
264 1 _aManila :
_bRex Book Store,
_c2017
300 _axiv, 274 pages :
_billustrations
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _a"TECHVOC : technical-vocational livelihood"--Cover.
500 _a"Kto12"--Cover.
504 _aIncludes bibliographical references and index.
505 0 _aOverview of tourism promotion services
505 0 _aThe tourism industry - an overview
505 0 _aThe tourism sectors and their tourism impacts
505 0 _aThe tourist experience
505 0 _aTourism products and services
505 0 _aSources of information
505 0 _aTourism promotion
505 0 _aDestination information
505 0 _aTop Philippine destinations
505 0 _aCustomer's needs and wants
505 0 _aProduct information
505 0 _aAccommodations
505 0 _aFood and beverage services
505 0 _aTransportation
505 0 _aThe tourist destination and its attractions
505 0 _aMarketing intermediaries
505 0 _aTour packages
505 0 _aSpecial products
505 0 _aHealth, safety, and security
505 0 _aTourism product and services promotion
505 0 _aSelling principles
505 0 _aCommunication skills
505 0 _aEstablishing rapport with clients
505 0 _aEffective customer service and complaint handling
505 0 _aRelationship marketing
650 _aTourism
_xMarketing
_xStudy and teaching (Secondary)
700 _aOreta, Miriam L.
_eauthor
942 _2ddc
_cBOOK
690 _aFilipiniana