| 000 | 01502nam a22003977a 4500 | ||
|---|---|---|---|
| 999 |
_c13208 _d13207 |
||
| 003 | OSt | ||
| 005 | 20231110153339.0 | ||
| 008 | 191126s2017 ph a|||| b||| 001 0 eng d | ||
| 020 | _a 9789710596058 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 |
_aGo, Josiah _eauthor |
||
| 245 | 1 | 0 |
_aPrinciples and practices in marketing in the Philippine setting _c/ Josiah Go, Chiqui Escareal-Go |
| 264 | 1 |
_aQuezon City : _bJosiah Go, _c[2017] |
|
| 300 |
_axiv, 491 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages 460-461) and index. | ||
| 505 | 0 | _aMarketing principles and strategies | |
| 505 | 0 | _aCustomer relationship | |
| 505 | 0 | _aMarketing opportunity analysis and consumer analysis | |
| 505 | 0 | _aMarketing opportunity analysis : consumer analysis | |
| 505 | 0 | _aMarketing opportunity analysis : buyer behavior | |
| 505 | 0 | _aMarket opportunity analysis : market segmentation | |
| 505 | 0 | _aDeveloping the marketing mix | |
| 505 | 0 | _aDeveloping the marketing mix : value proposition (product and price) | |
| 505 | 0 | _aDeveloping the marketing mix : place | |
| 505 | 0 | _aDeveloping the marketing mix : promotional mix | |
| 505 | 0 | _aManaging the marketing effort (the marketing process) | |
| 505 | 0 | _aMarketing plan | |
| 650 |
_aMarketing _zPhilippines |
||
| 700 |
_aGo, Chiqui Escareal _eauthor |
||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||