| 000 | 00932nam a22003017a 4500 | ||
|---|---|---|---|
| 999 |
_c1281 _d1281 |
||
| 003 | OSt | ||
| 005 | 20231110153117.0 | ||
| 008 | 150827s2008 ohua|||| b||| 001 0 eng d | ||
| 020 | _a1587992043 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.827 | ||
| 100 |
_aNeal, William _eauthor |
||
| 245 | 1 | 0 |
_aValue creation _b: the power of brand equity _c/ William Neal, Ron Strauss |
| 264 | 1 |
_aMason, OH : _bSouth-Western/Cengage Learning, _c[2008] |
|
| 300 |
_axiii, 353 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aBrand name products _vValuation |
||
| 650 |
_aIntangible property _vValuation |
||
| 650 | _aBrand loyalty | ||
| 650 |
_aBranding (Marketing) _xManagement |
||
| 655 | _2lcgft | ||
| 700 |
_aStrauss, Ron _eauthor |
||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||